Things in the design world usually don’t change that fast. For instance, the 2010s’ trend for geometric, minimalist logos didn’t just last one year; instead, it continued throughout the decade.
But even though things aren’t normal right now, they could worsen before they get better. As designers, we’re seeing an increasing number of things change at breakneck speed—sometimes so fast that we hardly even realize they’ve changed.
We’ve gathered some experts from across the web to share their thoughts on where things stand today and predict what might be coming down the road. Here we go! Discover 10 Trends Likely To Impact Your Creative Work In 2022.
Trend 1: Brands in motion
We’ve seen increasing amounts of motion design throughout our lives—whether we were watching TV shows from the 1950s, browsing websites from the 1990s, or using apps from the 2000s. Most professionals agree that this kind of collaboration between doctors and patients could only benefit both parties involved.
Martin Widdowfield, Robot Food’s creative director, says, “It feels like static images aren’t cutting it nowadays—move it’s it or lose it!” In light of a steady stream of new digital platforms and virtual reality, brands are discovering new methods to live online. As a result, we now have more options for including customers in the storytelling process by using motion and animation. He also points out even inert materials, such as packaging, are being influenced by this tendency. After this pandemic, people have a newfound awareness of what it means to scan for information,’ according to Martin. It is exhilarating to imagine what that could entail for augmented reality and how it might interact with packaging. “Can the ever-popular unpacking experience be digitized, for example?” I believe there will be an increase in ideas to extend a brand’s movement online to the shelves. However, why is it that movement is so crucial? It’s Mitch Paone, DIA Studio’s creative director, and partner, who elaborates. In terms of visual impact, a static image cannot match the dynamism of a gif. Similar to how to salsa dancers may be identified from hip-hop dancers, movement develops a distinct personality. Even if the dancer is the same, their movement conveys the story.
According to him, “a brand can now have ownable choreography or a behavior—all allowed by the screen—that creates incredible individuality.” “The design industry faces substantial challenges as a result of this transformation. Motion and design are integrated. The traditional design abilities must be supplemented with knowledge of motion software for designers to produce meaningful work. DIA has done work with Mailchimp.
Trend 02: Wild West of the 21st century
Minimalist and geometric designs were prevalent five years ago. As we’ve seen in the epidemic and economic crisis, utopianism is looking more and more dated. Associate director of Space Doctors Julius Colwyn suggests a different route.
According to him, it’s all about “alive, energized chaos.” “Because too many organizations and brands are adhering to a unified visual design, this movement is born. There is a growing interest in rough, unpolished, and authentic imagery, such as jarring collage, stark contrasts, vibrant neon, and asymmetrical compositions.” This strategy, which draws its inspiration from the wild west of the early internet, aims to move away from harmony and towards a happy collision. ‘This is the space of acid green and terminal fonts, screen capture, and digital artifact,’ explains Julius. “This is a new generation of designers that have learned new talents in the era of the creative economy, so this energy isn’t entirely neon-lit craziness. Developed by digital natives, it is a perfected version of the digital chaos.”
Youthforia, a new Gen-Z cosmetics brand created by Universal Favourite, with a maximalist brand identity.